As sophocles observes in antigone Essay Example for Free

As sophocles sees in antigone Essay 4. Mindfulness (Greenleaf, 2002): Able hireling pioneers are typically strongly conscious and sensibly upset from incorporated all encompassing points of view, yet with inward peacefulness (Greenleaf, 2002). Propensity 1 (of 7 or of 8), Being Proactive or the idea of Inside-Out, that any critical sort of progress in the would-be-pioneer should initially originate from inside himself (Covey, 1900). 5. Influence (Greenleaf, 2002): Servant-pioneers depend essentially on influence and on persuading even by method of gathering building agreement, as opposed to through pressure or power dependent on the conventional tyrant model (Greenleaf, 2002). While Gardner demands that: â€Å"Leadership is the procedure of influence or model by which an individual (or authority group) prompts a gathering to seek after targets held by the pioneer or shared by the pioneer and their followers† (Gardner, 1990). Yukl insistently worried, in that: â€Å"influence is the substance of leadership† (Yukl, 2001). 6. Conceptualization (Greenleaf, 2002): Servant-pioneers play out a sensitive harmony between considering an issue and looking past everyday centered real factors approach (Greenleaf, 2002). Propensity 2 (of 7 or of 8), Beginning in light of the End, that the would-be-pioneer builds up his own principled-focus statement of purpose in existence with long haul objectives (Covey, 1900). 7. Premonition (Greenleaf, 2002): Intuitive worker pioneers comprehend the exercises from an earlier time, the real factors of the present, and the imaginable outcome of a choice for the future (Greenleaf, 2002). Trademark 1, They Are Continually Learning, that the would-be-leader’s discernment is all that could possibly be needed sharpened by his self-started want to know everything (Covey, 1992) and like Characteristic 6, They See Life As An Adventure (Covey, 1992). Alfred North Whitehead unequivocally recommended, in that: Every pioneer, to be powerful, should at the same time stick to the images of progress and correction and the images of custom and steadiness (Warren Bennis, 1995). 8. Stewardship (Greenleaf, 2002): Servant-pioneers simply go about as stewards or â€Å"hold men and assets in trust† to benefit all or for society, accentuating transparency and influence (Greenleaf, 2002), in like manner fundamentally the same as Stewardship Delegation (Covey, 1900). Propensity 3 (of 7 or of 8), Put First Things First, that the would-be-leader’s adequacy lies in ensuring he adjusts his Production (P) with his structure Production Capacity PC (Covey, 1900). Additionally, thus, as per Covey’s arrangement, Stewardship is under Habit 3 (Covey, 1900). 9. Responsibility to the Growth of People (Greenleaf, 2002): Servant-pioneers are truly dependable and profoundly dedicated to the development and supporting of every individual laborer inside the organization (Greenleaf, 2002). Trademark 2, They Are Service-Oriented, that the would-be-pioneer/worker pioneer views his work as a livelihood or a lifestyle and not as a vocation (Covey, 1992). Trademark 4, They Believe In Other People, that the would-be-pioneer is exceptionally cheerful for the valuable possible limit of everybody around him (Covey, 1992) however not exactly far is Habit 8, It is tied in with Finding Your Voice and Helping Others to Find Theirs (Covey, 2006). 10. Building Community (Greenleaf, 2002): Hireling pioneers benevolently give themselves for building genuine networks among themselves who work inside given foundations (Greenleaf, 2002). Trademark 3, They Radiate Positive Energy, that the would-be-pioneer in spite of the â€Å"drudgery† of reinforcing his organization, you could in any case discover him sprightly, wonderful, cheerful; his disposition idealistic, positive, cheery; and his soul excited, confident, accepting. Along these lines, with the abovementioned, Covey closed, in that: â€Å"A (great) propensity can be characterized as the crossing point of information, expertise and desire† (Covey, 1900). In this way, with the entirety of the above data, Sergeant Kidd’s announcement of officers figuring out how to be acceptable pioneers from great pioneers (Army, 1999) could now apply even to regular citizen representatives or even customary regular people as an ever increasing number of individuals are persuaded through an ever increasing number of bits of writing pointing towards that diminishing hazy area among military and non military personnel administrations. Political initiative is the thing that John W. Gardner in his On Leadership, embraced in that: â€Å"Men and ladies of the best honesty, character, and mental fortitude should go to open life as a characteristic obligation and a characteristic outlet for their talents† (Gardner, 1990). While under business authority falls all crafted by Covey, Bennis, Goldsmith, and Yukl; in any case, imperative are those different works by Frances Hesselbein and Retired US Army General Eric Shinseki’s BE*KNOW*DO, Leadership the Army Way (Frances Hesselbein, 2004) and Jason Santamaria, Vincent Martino, and Eric Clemons’ The Marine Corps Way: Using Maneuver Warfare to Lead a Winning Organization (Jason A. Santamaria, 2003) in light of the fact that they accept that the business world could profit by their mutual encounters of the military. While the non military personnel division normally and effectively privateers top administrators starting with one privately owned business then onto the next or among themselves, the military part can't do that but since the military should so advance inside its own positions is the reason military initiative improvement is that vital as per Hesselbein and Shinseki (Frances Hesselbein, 2004). Santamaria, Martino, and Climons first set out the reason that in spite of the fact that business and war are completely different, similar standards concern them since the two of them flourish in exceptionally serious conditions. The creators gave 23 consistent with life regular citizen models followed by clarifications before continuing to thoroughly analyze 23 equal consistent with life military models (Jason A. Santamaria, 2003). Like the non-unique â€Å"Servant-Leader† Greenleaf with his sixth century BCE Tao Te Ching, the non-unique â€Å"Maneuver Warfare† Santamaria has his over 2,500 years back virtuoso and agelessness of Sun Tzus work The Art of War, particularly in focusing on basic vulnerabilities, shock, center, beat (speed), and consolidated arms. The creators inquire as to whether they are truly â€Å"natural or all inclusive laws of warfare†; notwithstanding, in light of the fact that the ideas are natural to the best tacticians, commanders, and CEOs, the creators have attempted to change such instinct into an orderly critical thinking approach that all of us can unmistakably handle and afterward apply (Jason A. Santamaria, 2003). These creators conversely clarified the 46 models in detail the operations of the Marine Corps Way by compacting Maneuver Warfare through these 7, however 10 Guiding Principles which when executed separately and without further ado is ground-breaking, yet even more fatal when applied in subsets or as an incorporated entire (Jason A. Santamaria, 2003). At the point when these situationers are analyzed intently, potential organizations ought to accomplish advancement results (Jason A. Santamaria, 2003). 1. Focusing on Critical Vulnerabilities (Jason A.Santamaria, 2003): To assault and to quickly exploit the competitor’s shortcomings after completely examining both the united leader’s gathering and the competitor’s circumstance (Jason A. Santamaria, 2003). 2. Intensity (Jason A. Santamaria, 2003): When event emerges to get that chance to do determined dangers which can make sure about advancement results (Jason A. Santamaria, 2003). 3. Shock (Jason A. Santamaria, 2003): Using clandestineness, dubiousness, and trick to befuddle the contenders. What's more, for them to totally dismiss their insight into the associated leader’s bunch condition along these lines prejudicing their capacity to situate well their benefits against the united leader’s gathering (Jason A. Santamaria, 2003). 4. Center (Jason A. Santamaria, 2003): Clustering together the united leader’s bunch materiel at definitive places and times to exploit significant great conditions to meet the partnered leader’s bunch needs and targets (Jason A. Santamaria, 2003). 5. Decentralized Decision Making (Jason A. Santamaria, 2003): Assigning dependable individuals for them to settle on their own prudent choices closest the activity habitats after they have convenient and altogether surveyed firsthand neighborhood data about the circumstance inside the crucial region (Jason A. Santamaria, 2003). 6. Beat (Jason A. Santamaria, 2003): Recognizing planned breaks, choosing, and executing plans more quickly than rivals for the unified leader’s gathering to get the advantage and consign the foe to consistently be on edge and consistently to be confounded by the united leader’s bunch purposeful and facilitated activities against the adversary (Jason A.Santamaria, 2003). 7. Consolidated Arms (Jason A. Santamaria, 2003): Timing the partnered leader’s bunch assault so that his group’s individuals, vehicles, hardware with pre-arranged sequencing become organized as just a single substance; though, if the associated leader’s bunch use them separately, the impact won't be as sensational (Jason A. Santamaria, 2003). 8. Combination of Principles (Jason A. Santamaria, 2003): When estimated independently, these ideas give the best outcomes when executed in subsets or all are dealt with all in all as just a single entire (Jason A.Santamaria, 2003). 9. Surveillance Pull (Jason A. Santamaria, 2003): Reconnaissance pull is a delineation of executing the ideas in subsets: the unintended response is a real time happening to a brilliant opportunity to debilitate or overcome the foe, whereby when the chance is stood to the united pioneer to shock the adversary, that pioneer at that point acquaints the more noteworthy association towards the circumstance, with him accepting that initiative capacity in setting up and applying the assault. Surveillance pull covers four of move warfare’s ten ideas: d

Xander Harris The Guy Who Fixes the Windows Essays - Buffy Summers

Xander Harris: The Guy Who Fixes the Windows Xander Harris: The Guy Who Fixes the Windows At its heart, Buffy the Vampire Slayer is a tale about strengthening. It is a TV program that flips around blood and gore flick tropes and changes the cliché frightened, blonde team promoter into somebody to be dreaded. Joss Whedon has been cited as saying: The main thing I at any point thought of when I thought of Buffy, the film, was the little, blonde young lady who goes into a dim back street and gets executed, in each blood and gore flick. The possibility of Buffy was to sabotage that thought, that picture, and make somebody who was where she had consistently been a casualty (Whedon, Welcome to the Hellmouth, DVD Commentary). Whedon achieved that objective, and for seven seasons gave young ladies somebody they could turn upward to and be motivated by. Despite the fact that not in Joss Whedons unique statement of purpose, he additionally gave youngsters a character to gaze upward to and relate with in Alexander Lavelle Harris. Shockingly, in a show whose attention is principally on the solid female characters, Xander stands apart to remind men that being normal or typical doesn't mean they can't have any kind of effect. The prescience of the Slayer states: Into each age, there is a picked one. One young lady in all the world. Only she will employ the quality and expertise to remain against the vampires, the devils, and the powers of haziness; To stop the spread of their malice and the swell of their numbers. She is the Slayer. Unlike all slayers who preceded her, Buffy breaks this prescience from multiple points of view. In particular: only she will employ the quality and expertise. The facts demonstrate that Buffy Summers is the main young lady who has the quality of the slayer [until Kendra, Faith and possibilities show up], however as demonstrated by her companions, slayer power isn't the main quality required to remain against the powers of dimness. Willow, however not a slayer, ends up being as incredible, if not more than Buffy, with her Wiccan encha ntment; and Xander, having no heavenly powers or preparing at all, depends on the quality of his heart, and the confidence and trust of his companions. Regardless of this reality, he successfully adds to the group and has spared his excessively fueled allies on numerous events. By analyzing Xanders job in the arrangement and taking a gander at ways he utilizes his everyman qualities, plainly Buffy the Vampire Slayer is really a show about strengthening, for ladies as well as for men also. From the main second the crowd meets Xander, he is quickly observed as a character that is effectively relatable to numerous youngsters. He is awkward and is handily occupied by wonderful ladies, as indicated when he chances upon Buffy in the main scene: Can I have you? ... uhh, Can I help you? (Welcome to the Hell Mouth, 1.1). This Freudian slip will be the first of numerous as Xanders subliminal wants neutralize him. The ungainliness proceeds as Xander and Buffy go separate ways: Xander: Well, uh, possibly I'll see you around. Perhaps at school... since we...both... go there. Buffy: Great! It was ideal to meet you. [leaves] Xander: We both go to class. Extremely smooth. Extremely not lamentable. (1.1) His initial cumbersomeness when he meets Buffy is an encounter every single male youngster have experienced sooner or later. Xander has not had a simple life, yet Joss doesn't concentrate on it, just uncovering a couple of little subtleties one after another all through the arrangemen t. The manner by which Joss shrouds a significant number of the subtleties of Xanders home life and childhood is suggestive of how a high school kid would conceal parts of his life of which he is humiliated. Like a normal person, Xander after some time turns out to be increasingly alright with Buffy, and in the long run Anya, opening up more and letting a couple of a greater amount of his insider facts out. Xander has an itemized backstory with which numerous men around his age can recognize. Xander's dad was a discouraged heavy drinker while his mom was a battered chaos; the two guardians were careless and even oppressive towards Xander, leaving him with different instabilities. Xander dated his closest companion Willow

The Coolest Thing I Bet You Didnt Know Was Math (guest post by YQ L. 16)

The Coolest Thing I Bet You Didn’t Know Was Math (guest post by YQ L. ‘16) Lydia here: some of my favorite things I’ve learned at MIT, from my friends as much as from my classes, have been things I wouldn’t expect to be math but which are, indeed, math. In particular, math includes many of the things we find beautifulâ€"our very perception of beauty, actuallyâ€"and the tools to make our own new beautiful things. This blog post is about one of my favorite things I didn’t realize were math: paper art. The rest of this post is by someone who, in addition to being an in general very talented and hardworking person, has made some incredible, beautiful things. You saw some of these pieces in an earlier blog post. Each of them is a masterpiece. If you have the Internet for it, I strongly encourage you to click the ones you like to see the full-sized versions. You should also click the links. If you want to see more of YQ’s paper art, you can follow him on Flickr, Facebook, and Instagram. Enjoy! Hi everyone! My name is YQ, and I’m one of Lydia’s friends from Random Hall. A few months ago, Lydia asked me, “do you want to write a guest post on your math art adventures at MIT?” What I thought I heard: “how many pretty pictures can you fit in a blog post?” The answer, it turns out, is a lot! I’ve always been interested in making pretty geometric things. Some of this is hereditaryâ€"my multi-talented mom* taught me how to fold origami, do beading, knit, and crochet from a fairly young age, and I never stopped. My high school required everyone to do some form of self-directed research project, which I happily used as an excuse to fold geometric origami and build mathematical surfaces. A cabled LOTR sweater  my mom knit for me, as evidence of her awesomeness. When I got to MIT, I was determined to carve out time for my art and not let it get subsumed by schoolwork and psets. This worked out really well… for freshman fall at least. Everyone should spend their P/NR semester folding origami!   “Atlantis” and “Apple Pie”, two origami pleated designs I folded in my freshman year. These pieces only involve a fixed orthogonal grid of creases, but the tension in the paper creates curved and organic forms. What helped me stay involved was being part of OrigaMIT, MIT’s paper folding club. MIT has a really cool and tight-knit community of origami enthusiasts, and we spend a lot of time folding together. Sometimes we make giant sculptures, like this Menger Sponge face! This sculpture model took 25,000 business cards and several months to assemble. This is a level 3 approximation of a mathematical fractal that has zero volume and infinite surface area. Clockwise from top: Laura H. ‘15, Zi-Ning C. ‘17, Or O. ‘18 and me. Fun fact: Jeannine Mosely, who first figured out how to build such a sculpture out of business cards, is an MIT alumna! OrigaMIT has the privilege of hosting famous origami artists on campus! Last winter, ‘organic origami’ artist Vincent Floderer gave a talk and a workshop to a packed auditorium on how to crumple paper into organic shapes. More recently, Robert Lang, master of supercomplex origami, and Meenakshi Mukerji, prolific designer of modular origami, were our special guests at our annual convention in November. And of course, we have very accomplished origami artists within the club itself:     (first row, L-R:) Curved crease sculpture by Prof Erik Demaine, our faculty advisor. Bicycle by Jason K. ‘09, our graduate advisor. (second row, L-R:) Romanesco by Brian C. ‘02, OrigaMIT alumnus. Great Dome by Michelle F. ‘13, OrigaMIT alumna. Picture credit: the respective artists. Every spring, we also organize a campus competition where students fold and submit models (self-designed or otherwise); these works make up an exhibition that gets displayed in the Student Center for a whole month. Here are some student submissions with a geometric flavor from last year’s exhibition:     L-R: Organic Origami by Joe B. ‘18, forming curved organic forms out of orthogonal creases. Modular by Kimberly T. ‘15, a deceptive model that seems to form a dodecahedron out of cubes. Mushrooms with Roots by Ian C. ‘16, featuring “crumpling” techniques taught by Vincent Floderer in his workshop. I feel incredibly lucky every day to be part of such an amazing and talented community. Apart from origami, I’ve also been working on another type of art called paper strip sliceforms. You may know what paper sliceforms areâ€"models you build by cutting out cross-sections in paper with slits and slotting them together. A conventional paper sliceform (picture credit: https://sculpturecourse.wordpress.com/2011/11/28/blank2/). Strip sliceforms follow the same principle, but instead of forming strict cross-sections, the paper winds and bends in intricate ways throughout the design. I first learned about this type of artwork from fellow Flickr artist Christiane Bettens back in high school and was instantly captivated by the possibilities in this medium.     Early paper strip sliceforms I made: (first row, L-R): Iridescence, Girih I, (second row, L-R): Festival, Garden. This medium lends itself naturally to motifs common in Islamic star patterns. As you can tell from the pictures, creating a simple strip sliceform piece at home is relatively simple. You don’t need any special toolsâ€"just construction paper, pencil, ruler, scissors, and a paper blade to measure and cut out the strips. The only drawback is that if you want to create complicated designs, all the tracing and measuring by hand quickly gets pretty tedious and overwhelming. I was grousing about this to a friend last year when I realized I had literally just finished 6.170, MIT’s software studio class. Why complain when you can build software to automate all the grunt work? I spent last IAP building a system that would allow enthusiasts to design intricate geometric patterns, and have the computer automatically generate the relevant paper strips to be cut by laser (I’m glossing over the details, but you can read the paper here). This cut my design time in half, so I promptly decided to double my artistic output.       Moar sliceform pieces: Dendrite, Planetarium, Sunflower, Torus, Undergrowth, Vineyard. As you can see, coming up with names is the best part. I try to do something different with each model, whether that’s making 3D surfaces (Planetarium  and Torus), playing with logarithmic spirals  (Sunflower) or different wallpaper symmetry groups (everything else). Girih I  and Dendrite  also deserve special mention because they are derived from girih tiles, a set of tiles known in Islamic architecture to produce 5-fold quasiperiodic patterns. If you ever thought Penrose tiles were cool, well, Islamic artists got there centuries earlier. :) Like in high school, I was happy to receive course credit for something I would have built in my bedroom anyway. The difference this time was that I also co-authored a paper on this system with my advisor, and travelled to the Bridges conference  in Baltimore last summer to present this research! Lots and lots of amazing math art on display at the Bridges conference! More recently, I had the opportunity to exhibit closer to homeâ€"specifically, just across the street! The MIT Museum put up the MoSAIC Festival  in December, and the museum kindly gave me a table to display my sliceform pieces. My exhibition at the MoSAIC festival! Upstairs, my friend and fellow math artist Zach A. G’  had his own display. His art is of a different flavorâ€"he specializes in using everyday objects like binder clips and paper clips to create gorgeous geometric sculptures. Here’s a sampling of his past work:     Zach A. G’s pieces Total Eclipse, Triskewers  and Straws Thingy, made from paper clips, skewers and drinking straws respectively. Picture credit: Zach. At MoSAIC, he had outdone himself by making an incredible sculpture out of more than four thousand binder clips and two thousand pennies!   The appropriately named Penny Pincher, exhibited at the MIT Museum by Zach A. G’. Be sure to click on the links to his works above! Zach is a terrific explainer, and goes into lots of detail about the underlying structure and math behind his sculptures. It’s hard sometimes to stay creative and productive in your artwork with everything else taking place (oh right, I have classes and psets too…). Those can be pretty exciting as wellâ€"I spent most of break flip-flopping between various class schedules for the spring, and I haven’t made up my mind yet. I don’t know what’s in store for my final semester at MIT, but if I were to hazard a guess, there will be lots of paper art and pretty pictures involved! Thanks for having me, Lydia! Follow my future paper art adventures on Flickr, Facebook  and Instagram. Brimstone, 2015.

Superhero and Children - 857 Words

Lauren Lee February 25, 2013 English 101 Mr. Simmes Exemplification Essay To possess a human body, transcendental powers, and victory over evil villains are only a few characteristics of a superhero. These traits are the personification of what society has indicated to be the perfect man; or, depending on which superhero, a woman. Many superhero fans begin as children and often remain intrigued into adulthood; from wearing their uniform, to owning every one of their movies, to becoming a superhero, themselves. However, becoming a superhero is an†¦show more content†¦Aside from all physical traits of a superhero, they also portray a strong sense of intelligence. It requires mass strategy and mental knowledge to defeat evil villains and their deceptive ways. Superheroes encounter many difficult and seemingly impossible challenges and manage to take them head on without any evidence of fear. Breann, a classmate in my English 101 class, stated, â€Å"I think that the intelligence of a superhero is extremely influential because they are fa ced against evil villains, who are known for their intelligence and strategic ways, and superheroes always end up defeating them† she continued, â€Å"When children see the knowledge of a superhero portrayed in their planning of defeat against their enemies and them achieve victory, it is a positive influence for the children to try their hardest in school to gain an education to be able to plan, have broad knowledge, and defeat, as well.† Intelligence holds a large role in the world and one’s likelihood of reaching success. Intelligence is a positive attribute that superheroes portray when their knowledge and skill is shown through their preparation and process of defeating evil. A characteristic of all superheroes is their great achievement. Superheroes are constantly saving the world and others from harm. They have great impacts on the way most children that admired them grew up. Whether it was Batman, Wonder Woman, or some other supernatural being, they all h ad a lot toShow MoreRelatedA Play Based Curriculum For Lifelong Learning As A Form Of Fantasy Play879 Words   |  4 PagesChildren express themselves in various ways; from the moment they are born, right up until the point at which they enter adulthood. Even throughout adulthood, individuals continue to express themselves and develop continuously. Every child is different, and children have different preferences and interests when it comes to play. Some gravitate towards solitary play, which consists of the child playing alone, whereas some children gravitate towards parallel play. Parallel play consists of the childRead MoreThe Superhero Effect: Idealism and Stereotypes in Comic Books1577 Words   |  7 Pagesa desire to pursue these paragons. 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How to Write an Essay about Yourself - the Conspiracy

How to Write an Essay about Yourself - the Conspiracy Understanding How to Write an Essay about Yourself If you'd like to comprehend how to compose an essay introduction effectively, it's important to conclude your entry with a concise proposal or a total opinion you want to make in your essay. If you aren't happy with your essay, you're certain to have a comprehensive refund! An excellent sample essay functions as a practical guide that you are able to use while practicing how to compose a personal essay. Viewing a Sample essay and considering the problem of plagiarism is extremely important. Translate any words which you do not learn how to write them into your essay. Essays can be hard to compose at times centered on this issue in addition to the Web has the ability to help you to write enhanced essays therefore you will receive improved mark. Writing descriptive essays isn't easy even on the very best of days. Writing a descriptive essay isn't always simply. A research essay is usually a highly specialised essay. There are a number of essay writing services that think they're the very best, and therefore don't be cheated and check the authentic list of the very best. As a scholar, you must learn how to write from different sources. With the debut of the web, additionally it is mandatory to cite online sources also. A Startling Fact about How to Write an Essay about Yourself Uncovered No issue precisely what the intent behind your own essay is, an infinite range of issues will probably be appropriate. You may also start your essay with a question and the reader will expect the remainder of the essay to finish the reply. You ought to be able to show in all of your essay which you have followed all the instructions provided in this issue. Ensure you provide a thorough answer to any particular question that's demanded from you. An academic essay based on argument will need a topic which should be on a matter of controversy that isn't only interesting to you, but to your readers. The ending of your paper should in itself generate as much debate. The thesis statement controls your complete paper. It should speak about the primary idea that you simply're going to provide in your article. Even in the event that you take a notion from this kind of essay, make certain you produce that idea in your words and cite some appropriate source. Whatever your demands, the most essential issue is to decide what works well for you. A very simple thesis statement may be something like A fantastic leader should have intelligence, decent judgment, and courage. This word has a whole lot more meaning in respect to the first. On the flip side, there could possibly be a situation in which you'll have to compose a sample paper. My decision to visit school doesn't only affect myself. You have to have an absolute and firm grasp on the language, decent excellent research proficiency, logical abilities and ought to be able to organize the job in the prescribed format. While it can be unfortunate if you're asking for a college, it happens to numerous students and it's normal. You have to review and rewrite your paper till you are pleased with your work. If you're doing past paper questions, analyze the mark scheme to learn what you may have missed. One of the greatest ways via which it is simple to master the steps of a guide on the best way to compose an essay about yourself for high school is using a great sample essay. Writing an automobile Biography is a great undertaking. Life After How to Write an Essay about Yourself To be able to compose an essay about yourself with a highly effective conclusion, you've got to use your writing superpowers. The most critical part of writing a narrative essay is the option of the story you will need to tell. An article together with a five paragraph essay would have information to present the reader, and could criticize an issue or try to persuade the reader with ideas on a particular matter. You will have an idea of your own syntax in case the short article is prepared properly, that may be eased in the shap e of an article chart. You can ensure it is long or short depending upon the term limit. Include the class name and number that is regarding the essay. A great preliminary thought would be to comprehend who is your reader and what's the point of your writing. Most standard example papers are viewed by lots of people and the inventive edition has been sold to other clients.

The Evolving Finance Function Free Essays

The finance department provided a wide range of financial services to them. * The forecasting analytics department was merged with the finance department. * Recruitment in the finance department were higher than the other departments, which consisted of Mamba’s from good B- schools in USA. We will write a custom essay sample on The Evolving Finance Function or any similar topic only for you Order Now * There was no rigidity ; the finance department was constantly re-structured. Pre-conditions that enabled Mercer’s finance group to develop its capabilities: * The company was constantly rated amongst the best in the U. S. A. They had a vision to grow, which was evident from their financial figures. Exhibit 1} * To cater to the growth they formed several alliances, in the form of Joint Ventures, which led to an increase in their market capitalization. In order to maintain and increase their market capitalization in the future they felt the need to come up with a model which can help them to effectively analyses the returns on their investments in future. * They faced immense competition from the local players in generic drugs and to maintain an edge over them they came up with this model. * As they focused on Innovation, they had huge RD expenditure which kept Increasing year after year. They did not have a suitable model to classify the expenditure as capital or revenue, nor could they ascertain the profitability from a given product or venture. * Owing to the currency fluctuations and to manage their foreign exchange hedging castles, they came up with a suitable long term revenue hedging model. * They came up a long way under the effective leadership of Ms. Judy Lent, who kept taking Annihilative In carrying out various tasks outside her domain. Her Job Included 25% assignments and 75% Initiative. * Her effective decision making also played an Important role In eloping Merck develop its capabilities. Can other companies develop similar capabilities? * Merck had a highly effective but complex model and improper execution of which could lead to a total chaos. * Their strength was Research and Development, which was ten earlier AT tenet pronto TTY. I en same need not De ten case wilt toner companies. * Therefore, if Merck did, other companies too can come up with a similar model. All it needs is being systematic and have efficient leadership. However, organizations can come up with their own models capitalizing on their own strengths and catering to their own needs. How to cite The Evolving Finance Function, Papers

International Marketing Strategy

Introduction Brimi is an Italian-based food company specializing in the supply of dairy products to its Italian market (Brimi 2010, p. 1). The company started its operations in the late 1960, when two companies merged to form a cooperative, aimed at supplying dairy products to its primary markets.Advertising We will write a custom essay sample on International Marketing Strategy specifically for you for only $16.05 $11/page Learn More For a long time, Brimi only operated in two locations across Europe, but in the late 70s the company opened more branches, starting with its 1977 Vahrn plant (Brimi 2010, p. 1). This region was chosen because it was home to high quality cattle breeds which supported the company’s supply of fresh dairy produce. In fact, most of the company’s operations were directed from this region. Brimi initially specialized in only a few brands, but in 1978, a board meeting resolution saw the company, expand into producing new products such as Mozzarella products (Brimi 2010, p. 1). This change of strategy was supported by other strategies bordering on the production of their dairy products such as the substitution of dairy milk with buffalo milk. This change of production process acted as a boosting element to the company’s sales because the company’s products bore a new taste which enabled it cut a niche above its competitors. The Mozzarella product is the company’s most popular product, with more traditional products and processes such as cheese production eventually discontinued. In the Northern part of Italy, Brimi had its Mozzarella product strategically positioned in consumers’ lifestyles, such that, there was very minimal competition from other companies (Brimi 2010, p. 1). In the South of Italy, the company’s Cheese products also had a strong consumer base, and in the same manner, there was very minimal competition from rival products. However, after several years of enjoying a strong market share, Brimi’s competitors caught up with the company’s sales record by imitating the company’s production strategies (this move limited the company’s growth and expansion prospects) (Brimi 2010, p. 1). Since the company was primarily formed by two companies from different countries (Germany and Italy), there was an internal pressure to explore international markets (emanating from its hybrid composition). During the early years of the 90s, Brimi started its global expansion plans which saw the company command a global presence in several nations across the globe (Brimi 2010, p. 1). This move was further complemented by the company’s international certification in the production of high quality mozzarella, which added to the company’s product acceptance in the international market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In line with the global expansionary plans, this study undertakes a case study of the company (Brimi) launching its products to the United Kingdom (UK) market. With such plans in the offing, a thorough analysis of the UK and Italian markets ought to be done to establish the company’s expansion feasibility and product success in the UK market. These analyses will be aimed at formulating an international marketing strategy for the company to ensure product success. To come up with the best outcome, this study incorporates a market overview of the UK dairy product market sector to evaluate the substitute and complementary products that affect the launch of Brimi’s products in the same market. Afterwards, a market entry strategy will be formulated and an international marketing mix developed to complement the initial marketing entry strategy. Italian Market Overview As mentioned in earlier sections of this study, Brimi moved from specializing in exclusive da iry products to a diversified field of production. Among its most popular product is the Mozzarella cheese which is a favorite Italian Cheese. It is estimated that more than 60% of Italians consume this product on a regular basis (Associazione Italiana di Sociologia 2010, p. 67). The Italian consumer market has a high regard for fresh produce. Products considered to have stayed on the shelf for long do not share the same value as those which are less than a day old (Mooij 2010, p. 32). In fact, it is said that, goods which are more than a day old are not usually considered fresh produce by Italian consumers (Hassan 1994). This fact has a significant impact in the supply of perishable goods to Italy because there is an increased emphasis on fresh produce which creates an increased demand for efficiency in a company’s supply chain. Moreover, there is a higher standard set in the production of such perishable goods. The Italian food market also operates within the confines of a family culture whereby, food is normally perceived to be a family issue whereby people sit together and eat (Heyer 2002, p. 109). Food is therefore usually served in events where family members seat, relax and talk about whatever is going on in their lives. During food serving, food is served in small amounts to preserve the taste of various food delicacies. Foods with a rich array of ingredients are preferred to those which have poor ingredient content (McCullough 2003). UK Market Analysis PEST Analysis Political The political environment in the UK allows for a free trade economy (Tribe 2005). In this type of market, there are very minimal trade barriers among states willing to trade with one another. There is also a very liberal trade policy which allows for the transaction of business with very minimal government interference. However, there are several regulations in place to ensure the standard of imported food is of high quality.Advertising We will write a custom essay sa mple on International Marketing Strategy specifically for you for only $16.05 $11/page Learn More These standards are defined by the European law for food standards, which guarantee the quality of food to be imported or exported in any participating European country (Dvořà ¡k 2005, p. 5). Nonetheless, Brimi seems to have satisfied this requirement, because it has in the past been awarded two quality management standards and one hygiene certificate; meaning that, it is a leader in the production of quality foods, and almost by default, it meets the EU food quality standards. Economic The UK is considered by the World Bank as a high income country (Tribe 2005). The country has excellent infrastructure, a wide industrial base, established service sector and a huge consumer purchasing power (Great Britain: Department for Environment, Food and Rural Affairs 2011, p. 5). The strong consumer purchasing power is beneficial in the sustainability of the demand fo r Brimi’s products. Moreover, the company can adopt a high-end marketing strategy in the UK market and it will succeed. This means that the company can still be able to make huge profits from little sales because it will still be able to sustain product demand due to high prices. Brimi has a close association with the UK, because they are both part of the wider European Union economic block (Panke 2010, p. 1). This economic provision has a significant economic implication, because there is no trade barrier, or restriction for companies within the two countries to trade with one another. This economic provision is also advantageous to Brimi because it can easily operate within UK. without much interference from the UK government. In the UK, taxation is favorable to international companies because taxation is normally done in the currency of the home country (where the international company hails from) (Panke 2010, p. 1). This economic provision means that, Brimi will have to p ay tax using the Euro (which is its home currency). However, UK uses the pound for local trading and if currency is converted, there is a fee of 5% to 10% charged in such transactions (McKernan 2005). This is a disadvantage to Brimi because it may have to incur such transaction costs if it operates in the UK. Its profitability in this market is therefore likely to be significantly dented. To maintain a high profit level, the company may have to increase its product costs, but this may have a resultant effect on the demand of its products (like competitors gaining a competitive advantage, based on the price differentials). Alternatively, the company may decide to retain its profits in pounds to avoid incurring any currency conversion costs.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UK exchange rates (when converting the Euro to pounds) have also shown some strong tendencies of being unstable, especially with the motions of the global economic crunch and the speculative debt burden in the European Union (McNair 2009). This unstable exchange rate poses as a disadvantage to Brimi because it is difficult to undertake proper financial planning due to the unstable exchange rates. More so, this is one economic factor it has no control over. However, the unstable UK currency poses a small advantage to Brimi, because, with a decrease in the value of the Euro, exporting becomes very easy for the company and Brimi can lower its costs to make its products more attractive to UK consumers. However, if it still maintains its current prices, it can easily realize increased profit margins. The nature of UK’s economy is highly characteristic of an import-dependent nation, considering much of its food is imported from other countries (Panke 2010, p. 1). This fact supp orts the acceptance of Brimi’s food products, considering it is a foreign company with foreign products. The acceptability of UK’s consumers to Brimi’s products are therefore bound to be favorable to the company. However, due to the economic crisis prevailing in the country, and decreased consumer spending, there is an eminent threat on the demand of high quality foods (which Brimi’s products fall under) because there is a stronger focus on prices as opposed to quality. This factor poses a threat to the long-term sustainability of high premium purchases, hence decreasing the chances of Brimi realizing increased profits. Social Though Italy and the UK are both European countries, there is a slight difference in culture and other social elements. For example, there is a language difference in both countries, because Italian language is spoken in Italy while English is spoken in the UK. This language difference has a profound impact on the launch of Brimiâ⠂¬â„¢s products in the UK because it will imply that, the company has to repackage its products in English, to be appealing to the UK consumers. The product packaging styles between the two countries however show elements of similarities in consumer adaptation and acceptance. For instance, most of Brimi’s products are packaged in blocks, and UK consumers are known to accept such packaged goods (Blythe 2008). It will be evidenced in subsequent sections of this study that the international marketing strategy to be adopted by Brimi can be supported by a product packing and distribution strategy (from one location) because UK consumers are not known to demand excessively fresh products (when comparatively analyzed with Italian consumers). Therefore, an export strategy may easily work (Moschandreas 2000). Compared to Italy, the UK is not known to be health-conscience when it comes to the purchase of consumable goods (Moschandreas 2000). However, in the recent past, there have been increased campaigns to make more UK consumers aware of the benefits of a healthy diet, and this trend is likely to pick up soon. As a result, there are more UK consumers buying food products which have lower calorie content, highly organic and highly functional (Moschandreas 2000). Nonetheless, these products are sold at a premium. Since Brimi’s products are healthy foods, it may be easy for the company to enjoy a higher sales margin because it can highlight the â€Å"low calorie† content of its food and the high organic nature of its products to command higher prices. UK consumers have also adopted a trend whereby any consumable goods in the country (especially imports) ought to have a label indicating the origin of the product. This consumer demand has been necessitated by the increased awareness in global economic practices which were necessitated by the increase in child slavery practices and unfair labor policies (Moschandreas 2000). Consumers in the UK are there fore more aware of such economic practices and would not want to encourage the consumption of such goods. This increased consumer demand is likely to boost the sales of Brimi’s products because they originate from Italy and the labor practices of the country is largely acceptable. Moreover, high quality raw materials, especially regarding dairy products, are known to originate from the same place. In fact, since Italy is known to produce high quality goods, it is easy for the company to demand a higher price for its goods because they are justified to do so. Technology The UK is known to have a strong use of technology in most of its operations (Havard 2002, p. 4). With regards to the production and distribution of Brimi’s products across its UK market, technology will have a strong impact on such a strategy because Brimi engages in the production and sale of perishable goods. UK’s infrastructure and technological advancement is deemed among the highest in the w orld, and therefore, high-tech technology can be easily used in the sale and distribution of the company’s products across the UK (Kensett 1990). Since subsequent sections of this study explores the strategy of direct exporting as a viable alternative for Brimi in its venture into the UK market, it is important to note that, technology will greatly reduce the distance of distribution and sale of Brimi’s products from Italy to the UK. Furthermore, since both countries are not very far from one other (geographically), high technological advancement (including airport and transport infrastructure and equipment) can make it possible to transport goods from Italy to the UK within a day, ready for sale. Market Entry Strategy Entry into foreign markets can be a tricky issue. This is true because many researchers have established that, various entry strategies vary with different circumstances (Agarwal 1992, p. 1). The choice of entry strategy greatly affects the success of a new product in a new market. Though a company may achieve tremendous levels of success in a home market, the same level of success is not guaranteed in a new market because the company has to deal with new factors such as culture and similar socioeconomic factors. For instance, though Walt Disney had achieved exemplary success in its Florida, California and Tokyo establishments, it found it difficult trying to expand into the European market because it had to deal with new cultural and nationalistic elements (Hollensen 2010). Brimi’s situation is not any different because it is venturing into a new market and though it has achieved tremendous levels of success in its primary markets, the same level of success is not guaranteed in the UK. Nonetheless, the country is faced with four market entry strategies: exporting, joint venture, licensing and foreign direct investments (Hollensen 2010). According to the normative decision theory, the choice of a market entry strategy is nor mally influenced by the trade-off between the risks of undertaking the foreign venture and the expected returns (Rapoport 1989, p. 7). In other words, it is very important for a company to choose a market entry strategy which poses the lowest risk and yet poses the highest returns. Also, a firm’s resources in undertaking a specific market entry strategy is also to be factored before choosing a specific market entry strategy (but another factor of an almost similar importance is a firm’s willingness to control its operations in the foreign market). These factors withstanding, it is important to acknowledge that, the correct choice of a market entry strategy is subject to the best compromise to be obtained if a firm’s resources and its desire for control are established (Evans 1999). Analyzing the existing international market entry options for Brimi, we can establish that, the sole venture market entry strategy is characterized by high risk and high returns, but it also gives the company a high degree of control over the firm’s activities in the UK market. A joint venture strategy would depend on a firm’s investment in the venture because it can be a high risk, high return venture if Brimi’s investment in the UK is characterized by high equity. The opposite can also be true, whereby, Brimi’s investment in the UK market is characterized by low equity investments and therefore, the company receives low returns. The licensing strategy is however a low risk, low return investment where the company lacks a strong control over its foreign market activities. Considering the dynamics of the UK market, this study proposes an export market strategy. Exporting is the production of goods from Italy and selling them to the UK market (DIANE Publishing Company 1994, p. 1). Though this market entry strategy is traditional, it is possibly the best way Brimi can venture into the UK market. This market entry strategy is justified b y the fact that, Brimi enjoys immense ownership advantages over it new market (UK) in the sense that, the company has important assets and skills in the production of its Mozerella brand, such that, the economic benefits of its UK venture is highly likely to surpass the economic cost of venturing into the new market. Brimi’s market power is further reflected by its strength in overseas operations and its history of dealing with competitors in the Italian market. The company’s products have been sold in several locations across Europe and indeed the world. This multinational experience is bound to be invaluable in its UK expansion plans. Moreover, the company has managed to create a strong strategic product differentiation strategy that has seen the company receive global acclamation in the production of its products (in reference to the ISO certifications). Considering the company has this strong asset power, research has affirmed that, it is not advisable for such a c ompany to share this knowledge in a new market because it will lose its competitive advantage (Hird 1986, p. 151). In other words, it may be easy for competitors to steal the company’s production formula and use it to run a parallel company to provide the same services as Brimi, thereby jeopardizing its long-term prospects of profitability. In reference to this claim, Van de Ven and Poole (1989) affirm that, â€Å"This risk is especially relevant for international transactions because inter-organizational infrastructures are often poorly developed, likely to change frequently and likely to change across international boundaries† (p. 31). These scholars therefore affirm that, if a company has such high-caliber skills, it is important to safeguard them. Other research studies done by Anderson and Coughlan (1987) also affirm that, if a company has achieved a higher level of product differentiation, it is highly recommended that they safeguard their secret. Since Brimi fal ls in the category of such companies, it is important for the company to safeguard its product differentiation secret, and there is no better way to do so than through a direct export strategy. Moreover, exporting is the most economical way Brimi can venture into the UK market, considering it does not have to make any direct investments to the European nation (Craig and Douglas 2005). Considering Italy and the UK operate within the UE economic block, it becomes very easy for Brimi to export its goods from Italy to the UK because there are no customer barriers (which are normally deemed to be a barrier to direct exporting by increasing the cost of imports) (Agusti 2008, p. 10). The direct export strategy is supported by the comparative advantage theory which acknowledges that, countries can derive a lot of benefits by trading with one another, without any trade restrictions (Maneschi 1998). The theory further states that, it is possible for two countries to gain from one another thro ugh international trade, even though one country maybe less efficient than the other in the production of export goods (Madura 2008, p. 6). In the context of this study, there is an obvious difference in the production of Mozarella in Italy and the UK because Italy already has a well established infrastructure for the production of such a product. However, the UK does not have this advantage. Nonetheless, the comparative advantage theory identifies that, both countries can easily benefit from one another through direct exports (Samli 2001). Since the comparative advantage theory proposes that, countries can effectively gain from one another through direct exports, it however also notes that, barriers to trade such as trade costs (like custom duties, heavy taxation and the likes) can easily erode the benefits derived from foreign direct investments (Daly 2010, p. 355). However, factoring the nature of the trading infrastructure between Italy and the UK, there are no trade barriers, a nd therefore both countries can sufficiently enjoy the benefits of free trade.In this regard, only marketing costs will be realized with the direct export strategy. However, the practicality of this strategy involves the input of four parties in the supply chain system: exporters, importers, transport agents and the government (Doole 2008). There are two types of export strategies: direct and indirect exports. However, for Brimi company, the best strategy to use will be the direct exports strategy because the company’s expansion into the UK market is primarily motivated by its international expansion strategy, aimed at conquering new markets, considering the limited expansion opportunities characteristic of its local Italian market (as mentioned in earlier sections of this study, the Italian market is flooded by substitute products which have been developed by replicating Brimi’s strategy, therefore offering very minimal opportunities for growth). With such slim expans ion opportunities, it is prudent for the company to capitalize on its economies of scale, from Italy and then export the produce to its new markets. This strategy will give the company a strong sense of control over its distribution strategy and therefore the operations or supply of its products will be firmly within its control. Through this strategy, the UK market will be regarded as an extension of existing Brimi markets. Since the UK and Italy are part of the European Union economic block, it becomes feasible to produce goods in large quantities because protectionist policies cannot be introduced because of the liberalization of the UK market and its free trade policies. The export strategy is applicable to Brimi’s case because it poses a trade advantage (after factoring the benefits of currency valuation between the Euro and the pound). Considering there is a significant decline of the Euro (in value), Brimi is bound to increase its profitability because it will be paid in pounds, while its expenses will be quantified in Euros. It would however be an unwise decision to adopt another foreign market entry strategy, like foreign direct investments, because this would mean the company has to set up new investments in the host nation (to be incurred in pounds), thereby significantly increasing the costs of investments or new operations. The strategy of directly exporting goods to the host country will be a feasible idea because Brimi will have control over the entire operations of the expansion strategy (from the selection of company representatives to the selection of new foreign markets). In this manner, they can easily retract from the UK market if their products fail, simply by decreasing the production of the products from the original market (Italy). In this regard, the company will not suffer heavy financial losses (when compared to a case where the company set up a new plant in UK for the manufacture of its products). The foreign direct investme nt strategy will also be useful in obtaining feedback from the new customers because the strategy will be primarily based on sales and marketing, which is a good contact point between the company and the consumers. Moreover, since the company has endured periods where its food processing formula was stolen by rival companies in Italy, it may be easy for the company to protect its trademark and patents if it engages in direct exportation because it is easy for the company to have control over these intangible properties. Also, since the direct export strategy will be primarily based on a marketing strategy, it will be easier for the company to make more profits because a lot of emphasis will be based on sales, which dictate the company’s revenues, hence increased profitability. International Marketing Mix Strategy When launching a new product in a foreign market, it is often a common company dilemma, if to retain its home market international mix or alter the market mix strate gy (Learn Marketing 2010). Researchers have often proposed that, for a company to develop a successful marketing mix strategy, it ought to factor the cultural make up of the host population; the target consumer behavior; purchasing power and the likes (Ghauri and Cateora 2005). This fact is reinforced by previous assertions made by other scholars, proposing that a company is bound to sell more products if it factors the dynamics of the target market. Often, global companies have adopted the â€Å"think global act local strategy† but for Brimi, this study proposes a â€Å"think global act global strategy† (Keegan and Green 2005). This strategy is motivated by the fact that, Europe is quickly becoming one social block, emanating from the formation of the European Union block, and therefore there is bound to be no significant differences in consumer tastes and preferences between Italy and UK. Though there may be some substantial differences in consumer spending habits an d dietary patterns, tailoring Brimi’s products to suit the local UK market is not bound to add much value to the company’s products, but it definitely increases the costs of production, thereby reducing the company’s profit levels. Redesigning the product is therefore bound to weaken the global brand. There are companies which have over the years adopted a global strategy over almost all their target markets and have successfully achieved their desired objectives (and still enjoy good sales). Such brands include Coca Cola, MTV, Nike (and the likes), and they share appalling similarities with Brimi’s Mozzarella brand because the company’s brand has received global commendation regarding its quality and value content (as evidenced by the ISO certifications). Changing the product’s design or make-up for the UK market is therefore likely to weaken this product strength, and equally likely to affect the strength of the brand’s product diff erentiation strategy. Moreover, the nature of today’s global market is that, consumers are increasingly adapting to a common culture inspired by the internet, globalization, television (and the likes) and therefore, the gap between consumers’ tastes and preferences among various nations (and more so, Italy and UK) are increasingly narrowing. The launch of Brimi’s products in the UK market will therefore be aimed at targeting the same type of consumers as those evidenced in Italy. Since this target market selection is in effect, it would be fruitless trying to change the company’s product components to suit the local UK market. From the above analyses, this study proposes that, Brimi should adopt a standardized international marketing mix strategy because the Mozarella brand already commands a strong brand following across Europe. Modifying the product would act against the company’s interest especially if it intends to conquer new markets. However, the product differentiation strategy is most preferable because the launch of Brimi’s products will be undertaken through a direct export strategy. This fact implies that, products will be manufactured in one location and distributed to several others. The standardization strategy will therefore be complementary to this strategy because it is easy to standardize a product if it is produced in one location as opposed to if it is produced in several locations (Transtutors 2011, p. 1). Promotion Though the international marketing mix to be adopted by Brimi will be a standardized marketing mix, the promotional strategy to be adopted will not be of a standardized nature. An adapted promotional strategy will be preferable for Brimi because of the differences in language between the UK and Italian markets. Italians speaks Italian while UK consumers speak English. Promotional materials for UK consumers will therefore be designed using English language. The common mediums of product promotion will be television and online media. The two communication mediums have a strong penetration in the UK, with television and online communications having a penetration rate of more than 90% (Ghauri and Cateora 2005). Pricing Determining a pricing strategy for a foreign market is not a simple thing. Several factors such as fixed costs, variable costs, competition, company objectives, positioning strategies and willingness of target group to pay for the desired price have to be factored in the pricing strategy. Brimi’s pricing strategy should however be similar to its pricing strategy in Italy, except for a substantial increment in product pricing, emanating from the transport and distribution costs associated with availing its products in the UK market. Place Brimi’s place strategy will be designed to cater for the needs of the distribution and sales of the company’s products (Obringer 2011). Brimi’s place strategy will be a dual strategy where it s products will be availed in every high-end restaurant or any market deemed viable for the company’s products. The second strategy will be centered on creating a demand for the product because it was not available in the UK market. This strategy will however need to be implemented with the assistance of strategic partnerships with existing restaurants. The latter strategy will ensure the company increases its profit margins because it allows for a high price strategy. Since Brimi’s products are of high quality, they will be majorly availed in high-end restaurants to preserve its image. Product With regards to the product strategies of the marketing mix, Brimi should maintain all aspects of its product’s strategy, such as, quality, design, features and branding; like that evidenced in its Italian market. In this manner, it will be able to remain authentic to its brand differentiation qualities, so that, it does not weaken its brand in any manner (Learn Marketing 2011). These factors withstanding, the Brimi product brand will be aimed at high-end UK consumers, and the core benefit will be exemplary product quality. The brand will be positioned in the high-end market by offering quality products to the UK consumers and its main differentiating factor will be the high product quality and exemplary exotic taste (when compared to competitor products). Information to be Availed There is supposed to be more information to be availed in the formulation of a comprehensive marketing plan, based on Dunning’s (cited Letto-Gillies 2005) assertion that, the international entry strategy for a foreign firm ought to be based on its ownership advantages, location advantages and international advantages. Though some of these elements have already been discussed in this study, it is however difficult to determine how these elements interact with one another for Brimi (in the formulation of an international market entry strategy). It is very important t o determine the relationship between these elements because it is not only enough to analyze these elements in isolation because an interaction of these elements may possibly expose a different motivational factor of the company’s international marketing strategy. For instance, research studies have established that, companies which have a low level of firm ownership, are bound to refrain from adopting any international expansionary plans or undertake low-risk market entry strategies, such as, direct exports (which has been identified as the preferable market strategy for Brim) (Czinkota 2007, p. 300). Nonetheless, these companies are known to be highly attracted to lucrative markets, but often they adopt the joint venture or licensing strategies (Rialp 2006). From this analysis, we see that, it is very important to understand a firms’ ownership and location advantages because collectively, these factors are bound to affect a firm’s behavior and more so, its int ernational market entry strategy. The relationship among the three elements described above should therefore be further studied to develop the best international market strategy for Brimi. More information should also be sought in determining Brimi’s financial capabilities and its resource base to determine its capability of undertaking other market entry strategies like acquiring an existing food processing firm in the UK as a market entry strategy (Mà ¼hlbacher 2006). The direct export strategy has been chosen because it poses the lowest risk in international market ventures, while providing the highest returns (but such a strategy has been chosen under the assumption that, Brimi lacks adequate resources to undertake a riskier strategy). Another factor of an almost similar magnitude is Brimi’s desire to control its foreign market activities because the direct export strategy has been chosen under the assumption that, it would be more beneficial for the company to ad opt an international market strategy that gives the company immense control over its foreign operations. Conclusion and Recommendations This study recommends a direct export strategy to be adopted by Brimi because the company enjoys a strong brand following of its core brands in most of its primary markets. Moreover, the company has a strong brand differentiation strategy which should be safeguarded at all levels of the production process. The best way to protect the company’s brand secret is to adopt a direct export strategy because the risk of company secrets in producing the best Mozarella will be safeguarded in this manner. This strategy is complemented by the minimal distance in geographical distance between Italy and UK, which can be further decreased by technological input. In this regard, it is possible to avail fresh produce to the UK market, thereby preserving the product’s taste. This study also acknowledges that, the direct export strategy will be of high b enefit to Brimi because Italy and the UK are part of the European Union economic block and therefore, there is no possibility of the company incurring import or export tariffs which will further erode their profit margins. This economic union greatly complements the direct export strategy. With regards to the company’s international mix strategy, the product, place, and pricing strategies will significantly resemble the original marketing mix strategy used in Italy, but the promotional strategy will be different, considering the language differences between Italy and the UK. 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