Friday, May 22, 2020

Superhero and Children - 857 Words

Lauren Lee February 25, 2013 English 101 Mr. Simmes Exemplification Essay To possess a human body, transcendental powers, and victory over evil villains are only a few characteristics of a superhero. These traits are the personification of what society has indicated to be the perfect man; or, depending on which superhero, a woman. Many superhero fans begin as children and often remain intrigued into adulthood; from wearing their uniform, to owning every one of their movies, to becoming a superhero, themselves. However, becoming a superhero is an†¦show more content†¦Aside from all physical traits of a superhero, they also portray a strong sense of intelligence. It requires mass strategy and mental knowledge to defeat evil villains and their deceptive ways. Superheroes encounter many difficult and seemingly impossible challenges and manage to take them head on without any evidence of fear. Breann, a classmate in my English 101 class, stated, â€Å"I think that the intelligence of a superhero is extremely influential because they are fa ced against evil villains, who are known for their intelligence and strategic ways, and superheroes always end up defeating them† she continued, â€Å"When children see the knowledge of a superhero portrayed in their planning of defeat against their enemies and them achieve victory, it is a positive influence for the children to try their hardest in school to gain an education to be able to plan, have broad knowledge, and defeat, as well.† Intelligence holds a large role in the world and one’s likelihood of reaching success. Intelligence is a positive attribute that superheroes portray when their knowledge and skill is shown through their preparation and process of defeating evil. A characteristic of all superheroes is their great achievement. Superheroes are constantly saving the world and others from harm. They have great impacts on the way most children that admired them grew up. Whether it was Batman, Wonder Woman, or some other supernatural being, they all h ad a lot toShow MoreRelatedA Play Based Curriculum For Lifelong Learning As A Form Of Fantasy Play879 Words   |  4 PagesChildren express themselves in various ways; from the moment they are born, right up until the point at which they enter adulthood. Even throughout adulthood, individuals continue to express themselves and develop continuously. Every child is different, and children have different preferences and interests when it comes to play. Some gravitate towards solitary play, which consists of the child playing alone, whereas some children gravitate towards parallel play. Parallel play consists of the childRead MoreThe Superhero Effect: Idealism and Stereotypes in Comic Books1577 Words   |  7 Pagesa desire to pursue these paragons. In a medium such as comic books, however, these standards and perceptions are heavily distorted by the characterizations and settings. Particularly, the superhero genre absorbs the ideals we strive towards and regurgitates them in an extre me and unrealistic manner. The superhero genre is often reflective of societal changes in ideas and morals. These ideals are then molded into misleading representations that influence the behaviors of viewers. Comic books absorbRead MoreThe Affirmative Policy Brief The U.s.f.g Should Ban Sale Of Super Hero Related Products Intended For Minors Essay1186 Words   |  5 PagesDefinitions of key terms: (found in Cambridge dictionary) Minor=under 18 years old Superhero= a character in stories or movies who has special powers, such as the ability to fly, that are used for fighting evil or helping people Products= something that is made to be sold, esp. something produced by an industrial process. I argue that we should impose a ban on the sale of superhero related products intended for minors. Superhero items stunts development because of violence and imagination confining scriptedRead MoreAnalysis Of Michael Chabons Kids Stuff1516 Words   |  7 Pagesthat he believes hold true for successful children’s literature. He suggests that publishers should put out comic books for children, about children. Chabon’s argument is, â€Å"I suggest that a publisher should try putting out a truly thrilling, honestly observed and remembered, richly imagined, involved and yet narratively straightforward comic book for children, about children† (920). Chabon succeeds in proving his argument because he provides enough evidence. Chabon says that comic booksRead MoreMarvel s Influence On Morals1101 Words   |  5 Pagesmay observe that any young child’s piece of clothing or backpack is plastered with the face of some known or unknown superhero portrayed in popular culture, on television and in the movies. These superheroes are found throughout American society. Because superheroes are growing more popular amongst mass marketing for motion pictures and their merchandise is constantly targeting children and young adults, these iconic figures have been assimilated into American culture. Through the years, the infiltrationRead MoreThe Superhero Of Superhero Movies1454 Words   |  6 PagesSuperhero movies have been on the rise lately. These movies are often looked at as entertainment for people who play Dungeons and Dragons and are simply mindless pleasure; however, this is not the case. The reason behind the popularity of superhero movies is more than just the want of the common comic book reader. The superhero movie industry has made a sharp incline in popularity; in fact there are more superhero movies now than ever before. A website called Fights, Tights and Movie Nights listedRead MoreRacial Tendencies : Black Superheroes Vs White Superheroes Essay1441 Words   |  6 Pagesdoing absolutely nothing to the unjust system. Now more recently African Americans having been targeted more than ever, and for a very long time African Americans have been racial profiled as thugs. The average person can assume that in most cases a superhero will be cast as a white male. In Can You Save Me?: Black Male Superheroes in Film, Tia C. M. Tyree and Liezille J. Jacobs (2014) that â€Å"When the average American moviegoer thinks of great cinematic super- heroes, many will probably envision SupermanRead MoreThe Literature And The Individual Child1462 Words   |  6 Pagesof contemporary childhoods- children spend more and more time engaging with various types of media than with families and friends and often, school. †¢ The literature views popular culture as shaping children’s viewpoints through many mediums given pop culture is a part of everyday lived experience and is everywhere- television, movies, news media, music, advertising, children’s play, conversations, drawing, writing, clothes, tableware, toys and household items. Children are not passive consumers ofRead MoreMy Mother, My Superhero Essay examples1103 Words   |  5 PagesSpiderman, Superman, and my personal favorite, Dash from the Incredibles. A superhero is described by Merriam-Webster’s dictionary online as â€Å": a fictional hero having extraordinary or superhuman powers; also : an exceptionally skillful or successful person†. I can say that I have met a real life superwoman. She changed my life and taught me such an impactful message that I decided to share with you.. Born to a teen mother, this superhero in the making faced challenges from the day she was born. My motherRead MoreThe Effect Of Superman- Sexual Equality981 Words   |  4 PagesHow many people have questioned that when there is a Superman saving the world, if there is also a Superwoman using her power to protect people? The answer must be yes. Personally, I think the superhero culture is mostly showing a strong sexual difference. There is more male superhero than female superhero. The Superman issue claims that men are the saver of the world, they are stronger to protect everything in life. For example, when there are monsters starting to destroy the city, women are scared

Saturday, May 9, 2020

How to Write an Essay about Yourself - the Conspiracy

How to Write an Essay about Yourself - the Conspiracy Understanding How to Write an Essay about Yourself If you'd like to comprehend how to compose an essay introduction effectively, it's important to conclude your entry with a concise proposal or a total opinion you want to make in your essay. If you aren't happy with your essay, you're certain to have a comprehensive refund! An excellent sample essay functions as a practical guide that you are able to use while practicing how to compose a personal essay. Viewing a Sample essay and considering the problem of plagiarism is extremely important. Translate any words which you do not learn how to write them into your essay. Essays can be hard to compose at times centered on this issue in addition to the Web has the ability to help you to write enhanced essays therefore you will receive improved mark. Writing descriptive essays isn't easy even on the very best of days. Writing a descriptive essay isn't always simply. A research essay is usually a highly specialised essay. There are a number of essay writing services that think they're the very best, and therefore don't be cheated and check the authentic list of the very best. As a scholar, you must learn how to write from different sources. With the debut of the web, additionally it is mandatory to cite online sources also. A Startling Fact about How to Write an Essay about Yourself Uncovered No issue precisely what the intent behind your own essay is, an infinite range of issues will probably be appropriate. You may also start your essay with a question and the reader will expect the remainder of the essay to finish the reply. You ought to be able to show in all of your essay which you have followed all the instructions provided in this issue. Ensure you provide a thorough answer to any particular question that's demanded from you. An academic essay based on argument will need a topic which should be on a matter of controversy that isn't only interesting to you, but to your readers. The ending of your paper should in itself generate as much debate. The thesis statement controls your complete paper. It should speak about the primary idea that you simply're going to provide in your article. Even in the event that you take a notion from this kind of essay, make certain you produce that idea in your words and cite some appropriate source. Whatever your demands, the most essential issue is to decide what works well for you. A very simple thesis statement may be something like A fantastic leader should have intelligence, decent judgment, and courage. This word has a whole lot more meaning in respect to the first. On the flip side, there could possibly be a situation in which you'll have to compose a sample paper. My decision to visit school doesn't only affect myself. You have to have an absolute and firm grasp on the language, decent excellent research proficiency, logical abilities and ought to be able to organize the job in the prescribed format. While it can be unfortunate if you're asking for a college, it happens to numerous students and it's normal. You have to review and rewrite your paper till you are pleased with your work. If you're doing past paper questions, analyze the mark scheme to learn what you may have missed. One of the greatest ways via which it is simple to master the steps of a guide on the best way to compose an essay about yourself for high school is using a great sample essay. Writing an automobile Biography is a great undertaking. Life After How to Write an Essay about Yourself To be able to compose an essay about yourself with a highly effective conclusion, you've got to use your writing superpowers. The most critical part of writing a narrative essay is the option of the story you will need to tell. An article together with a five paragraph essay would have information to present the reader, and could criticize an issue or try to persuade the reader with ideas on a particular matter. You will have an idea of your own syntax in case the short article is prepared properly, that may be eased in the shap e of an article chart. You can ensure it is long or short depending upon the term limit. Include the class name and number that is regarding the essay. A great preliminary thought would be to comprehend who is your reader and what's the point of your writing. Most standard example papers are viewed by lots of people and the inventive edition has been sold to other clients.

Wednesday, May 6, 2020

The Evolving Finance Function Free Essays

The finance department provided a wide range of financial services to them. * The forecasting analytics department was merged with the finance department. * Recruitment in the finance department were higher than the other departments, which consisted of Mamba’s from good B- schools in USA. We will write a custom essay sample on The Evolving Finance Function or any similar topic only for you Order Now * There was no rigidity ; the finance department was constantly re-structured. Pre-conditions that enabled Mercer’s finance group to develop its capabilities: * The company was constantly rated amongst the best in the U. S. A. They had a vision to grow, which was evident from their financial figures. Exhibit 1} * To cater to the growth they formed several alliances, in the form of Joint Ventures, which led to an increase in their market capitalization. In order to maintain and increase their market capitalization in the future they felt the need to come up with a model which can help them to effectively analyses the returns on their investments in future. * They faced immense competition from the local players in generic drugs and to maintain an edge over them they came up with this model. * As they focused on Innovation, they had huge RD expenditure which kept Increasing year after year. They did not have a suitable model to classify the expenditure as capital or revenue, nor could they ascertain the profitability from a given product or venture. * Owing to the currency fluctuations and to manage their foreign exchange hedging castles, they came up with a suitable long term revenue hedging model. * They came up a long way under the effective leadership of Ms. Judy Lent, who kept taking Annihilative In carrying out various tasks outside her domain. Her Job Included 25% assignments and 75% Initiative. * Her effective decision making also played an Important role In eloping Merck develop its capabilities. Can other companies develop similar capabilities? * Merck had a highly effective but complex model and improper execution of which could lead to a total chaos. * Their strength was Research and Development, which was ten earlier AT tenet pronto TTY. I en same need not De ten case wilt toner companies. * Therefore, if Merck did, other companies too can come up with a similar model. All it needs is being systematic and have efficient leadership. However, organizations can come up with their own models capitalizing on their own strengths and catering to their own needs. How to cite The Evolving Finance Function, Papers

Wednesday, April 29, 2020

International Marketing Strategy

Introduction Brimi is an Italian-based food company specializing in the supply of dairy products to its Italian market (Brimi 2010, p. 1). The company started its operations in the late 1960, when two companies merged to form a cooperative, aimed at supplying dairy products to its primary markets.Advertising We will write a custom essay sample on International Marketing Strategy specifically for you for only $16.05 $11/page Learn More For a long time, Brimi only operated in two locations across Europe, but in the late 70s the company opened more branches, starting with its 1977 Vahrn plant (Brimi 2010, p. 1). This region was chosen because it was home to high quality cattle breeds which supported the company’s supply of fresh dairy produce. In fact, most of the company’s operations were directed from this region. Brimi initially specialized in only a few brands, but in 1978, a board meeting resolution saw the company, expand into producing new products such as Mozzarella products (Brimi 2010, p. 1). This change of strategy was supported by other strategies bordering on the production of their dairy products such as the substitution of dairy milk with buffalo milk. This change of production process acted as a boosting element to the company’s sales because the company’s products bore a new taste which enabled it cut a niche above its competitors. The Mozzarella product is the company’s most popular product, with more traditional products and processes such as cheese production eventually discontinued. In the Northern part of Italy, Brimi had its Mozzarella product strategically positioned in consumers’ lifestyles, such that, there was very minimal competition from other companies (Brimi 2010, p. 1). In the South of Italy, the company’s Cheese products also had a strong consumer base, and in the same manner, there was very minimal competition from rival products. However, after several years of enjoying a strong market share, Brimi’s competitors caught up with the company’s sales record by imitating the company’s production strategies (this move limited the company’s growth and expansion prospects) (Brimi 2010, p. 1). Since the company was primarily formed by two companies from different countries (Germany and Italy), there was an internal pressure to explore international markets (emanating from its hybrid composition). During the early years of the 90s, Brimi started its global expansion plans which saw the company command a global presence in several nations across the globe (Brimi 2010, p. 1). This move was further complemented by the company’s international certification in the production of high quality mozzarella, which added to the company’s product acceptance in the international market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In line with the global expansionary plans, this study undertakes a case study of the company (Brimi) launching its products to the United Kingdom (UK) market. With such plans in the offing, a thorough analysis of the UK and Italian markets ought to be done to establish the company’s expansion feasibility and product success in the UK market. These analyses will be aimed at formulating an international marketing strategy for the company to ensure product success. To come up with the best outcome, this study incorporates a market overview of the UK dairy product market sector to evaluate the substitute and complementary products that affect the launch of Brimi’s products in the same market. Afterwards, a market entry strategy will be formulated and an international marketing mix developed to complement the initial marketing entry strategy. Italian Market Overview As mentioned in earlier sections of this study, Brimi moved from specializing in exclusive da iry products to a diversified field of production. Among its most popular product is the Mozzarella cheese which is a favorite Italian Cheese. It is estimated that more than 60% of Italians consume this product on a regular basis (Associazione Italiana di Sociologia 2010, p. 67). The Italian consumer market has a high regard for fresh produce. Products considered to have stayed on the shelf for long do not share the same value as those which are less than a day old (Mooij 2010, p. 32). In fact, it is said that, goods which are more than a day old are not usually considered fresh produce by Italian consumers (Hassan 1994). This fact has a significant impact in the supply of perishable goods to Italy because there is an increased emphasis on fresh produce which creates an increased demand for efficiency in a company’s supply chain. Moreover, there is a higher standard set in the production of such perishable goods. The Italian food market also operates within the confines of a family culture whereby, food is normally perceived to be a family issue whereby people sit together and eat (Heyer 2002, p. 109). Food is therefore usually served in events where family members seat, relax and talk about whatever is going on in their lives. During food serving, food is served in small amounts to preserve the taste of various food delicacies. Foods with a rich array of ingredients are preferred to those which have poor ingredient content (McCullough 2003). UK Market Analysis PEST Analysis Political The political environment in the UK allows for a free trade economy (Tribe 2005). In this type of market, there are very minimal trade barriers among states willing to trade with one another. There is also a very liberal trade policy which allows for the transaction of business with very minimal government interference. However, there are several regulations in place to ensure the standard of imported food is of high quality.Advertising We will write a custom essay sa mple on International Marketing Strategy specifically for you for only $16.05 $11/page Learn More These standards are defined by the European law for food standards, which guarantee the quality of food to be imported or exported in any participating European country (Dvořà ¡k 2005, p. 5). Nonetheless, Brimi seems to have satisfied this requirement, because it has in the past been awarded two quality management standards and one hygiene certificate; meaning that, it is a leader in the production of quality foods, and almost by default, it meets the EU food quality standards. Economic The UK is considered by the World Bank as a high income country (Tribe 2005). The country has excellent infrastructure, a wide industrial base, established service sector and a huge consumer purchasing power (Great Britain: Department for Environment, Food and Rural Affairs 2011, p. 5). The strong consumer purchasing power is beneficial in the sustainability of the demand fo r Brimi’s products. Moreover, the company can adopt a high-end marketing strategy in the UK market and it will succeed. This means that the company can still be able to make huge profits from little sales because it will still be able to sustain product demand due to high prices. Brimi has a close association with the UK, because they are both part of the wider European Union economic block (Panke 2010, p. 1). This economic provision has a significant economic implication, because there is no trade barrier, or restriction for companies within the two countries to trade with one another. This economic provision is also advantageous to Brimi because it can easily operate within UK. without much interference from the UK government. In the UK, taxation is favorable to international companies because taxation is normally done in the currency of the home country (where the international company hails from) (Panke 2010, p. 1). This economic provision means that, Brimi will have to p ay tax using the Euro (which is its home currency). However, UK uses the pound for local trading and if currency is converted, there is a fee of 5% to 10% charged in such transactions (McKernan 2005). This is a disadvantage to Brimi because it may have to incur such transaction costs if it operates in the UK. Its profitability in this market is therefore likely to be significantly dented. To maintain a high profit level, the company may have to increase its product costs, but this may have a resultant effect on the demand of its products (like competitors gaining a competitive advantage, based on the price differentials). Alternatively, the company may decide to retain its profits in pounds to avoid incurring any currency conversion costs.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The UK exchange rates (when converting the Euro to pounds) have also shown some strong tendencies of being unstable, especially with the motions of the global economic crunch and the speculative debt burden in the European Union (McNair 2009). This unstable exchange rate poses as a disadvantage to Brimi because it is difficult to undertake proper financial planning due to the unstable exchange rates. More so, this is one economic factor it has no control over. However, the unstable UK currency poses a small advantage to Brimi, because, with a decrease in the value of the Euro, exporting becomes very easy for the company and Brimi can lower its costs to make its products more attractive to UK consumers. However, if it still maintains its current prices, it can easily realize increased profit margins. The nature of UK’s economy is highly characteristic of an import-dependent nation, considering much of its food is imported from other countries (Panke 2010, p. 1). This fact supp orts the acceptance of Brimi’s food products, considering it is a foreign company with foreign products. The acceptability of UK’s consumers to Brimi’s products are therefore bound to be favorable to the company. However, due to the economic crisis prevailing in the country, and decreased consumer spending, there is an eminent threat on the demand of high quality foods (which Brimi’s products fall under) because there is a stronger focus on prices as opposed to quality. This factor poses a threat to the long-term sustainability of high premium purchases, hence decreasing the chances of Brimi realizing increased profits. Social Though Italy and the UK are both European countries, there is a slight difference in culture and other social elements. For example, there is a language difference in both countries, because Italian language is spoken in Italy while English is spoken in the UK. This language difference has a profound impact on the launch of Brimiâ⠂¬â„¢s products in the UK because it will imply that, the company has to repackage its products in English, to be appealing to the UK consumers. The product packaging styles between the two countries however show elements of similarities in consumer adaptation and acceptance. For instance, most of Brimi’s products are packaged in blocks, and UK consumers are known to accept such packaged goods (Blythe 2008). It will be evidenced in subsequent sections of this study that the international marketing strategy to be adopted by Brimi can be supported by a product packing and distribution strategy (from one location) because UK consumers are not known to demand excessively fresh products (when comparatively analyzed with Italian consumers). Therefore, an export strategy may easily work (Moschandreas 2000). Compared to Italy, the UK is not known to be health-conscience when it comes to the purchase of consumable goods (Moschandreas 2000). However, in the recent past, there have been increased campaigns to make more UK consumers aware of the benefits of a healthy diet, and this trend is likely to pick up soon. As a result, there are more UK consumers buying food products which have lower calorie content, highly organic and highly functional (Moschandreas 2000). Nonetheless, these products are sold at a premium. Since Brimi’s products are healthy foods, it may be easy for the company to enjoy a higher sales margin because it can highlight the â€Å"low calorie† content of its food and the high organic nature of its products to command higher prices. UK consumers have also adopted a trend whereby any consumable goods in the country (especially imports) ought to have a label indicating the origin of the product. This consumer demand has been necessitated by the increased awareness in global economic practices which were necessitated by the increase in child slavery practices and unfair labor policies (Moschandreas 2000). Consumers in the UK are there fore more aware of such economic practices and would not want to encourage the consumption of such goods. This increased consumer demand is likely to boost the sales of Brimi’s products because they originate from Italy and the labor practices of the country is largely acceptable. Moreover, high quality raw materials, especially regarding dairy products, are known to originate from the same place. In fact, since Italy is known to produce high quality goods, it is easy for the company to demand a higher price for its goods because they are justified to do so. Technology The UK is known to have a strong use of technology in most of its operations (Havard 2002, p. 4). With regards to the production and distribution of Brimi’s products across its UK market, technology will have a strong impact on such a strategy because Brimi engages in the production and sale of perishable goods. UK’s infrastructure and technological advancement is deemed among the highest in the w orld, and therefore, high-tech technology can be easily used in the sale and distribution of the company’s products across the UK (Kensett 1990). Since subsequent sections of this study explores the strategy of direct exporting as a viable alternative for Brimi in its venture into the UK market, it is important to note that, technology will greatly reduce the distance of distribution and sale of Brimi’s products from Italy to the UK. Furthermore, since both countries are not very far from one other (geographically), high technological advancement (including airport and transport infrastructure and equipment) can make it possible to transport goods from Italy to the UK within a day, ready for sale. Market Entry Strategy Entry into foreign markets can be a tricky issue. This is true because many researchers have established that, various entry strategies vary with different circumstances (Agarwal 1992, p. 1). The choice of entry strategy greatly affects the success of a new product in a new market. Though a company may achieve tremendous levels of success in a home market, the same level of success is not guaranteed in a new market because the company has to deal with new factors such as culture and similar socioeconomic factors. For instance, though Walt Disney had achieved exemplary success in its Florida, California and Tokyo establishments, it found it difficult trying to expand into the European market because it had to deal with new cultural and nationalistic elements (Hollensen 2010). Brimi’s situation is not any different because it is venturing into a new market and though it has achieved tremendous levels of success in its primary markets, the same level of success is not guaranteed in the UK. Nonetheless, the country is faced with four market entry strategies: exporting, joint venture, licensing and foreign direct investments (Hollensen 2010). According to the normative decision theory, the choice of a market entry strategy is nor mally influenced by the trade-off between the risks of undertaking the foreign venture and the expected returns (Rapoport 1989, p. 7). In other words, it is very important for a company to choose a market entry strategy which poses the lowest risk and yet poses the highest returns. Also, a firm’s resources in undertaking a specific market entry strategy is also to be factored before choosing a specific market entry strategy (but another factor of an almost similar importance is a firm’s willingness to control its operations in the foreign market). These factors withstanding, it is important to acknowledge that, the correct choice of a market entry strategy is subject to the best compromise to be obtained if a firm’s resources and its desire for control are established (Evans 1999). Analyzing the existing international market entry options for Brimi, we can establish that, the sole venture market entry strategy is characterized by high risk and high returns, but it also gives the company a high degree of control over the firm’s activities in the UK market. A joint venture strategy would depend on a firm’s investment in the venture because it can be a high risk, high return venture if Brimi’s investment in the UK is characterized by high equity. The opposite can also be true, whereby, Brimi’s investment in the UK market is characterized by low equity investments and therefore, the company receives low returns. The licensing strategy is however a low risk, low return investment where the company lacks a strong control over its foreign market activities. Considering the dynamics of the UK market, this study proposes an export market strategy. Exporting is the production of goods from Italy and selling them to the UK market (DIANE Publishing Company 1994, p. 1). Though this market entry strategy is traditional, it is possibly the best way Brimi can venture into the UK market. This market entry strategy is justified b y the fact that, Brimi enjoys immense ownership advantages over it new market (UK) in the sense that, the company has important assets and skills in the production of its Mozerella brand, such that, the economic benefits of its UK venture is highly likely to surpass the economic cost of venturing into the new market. Brimi’s market power is further reflected by its strength in overseas operations and its history of dealing with competitors in the Italian market. The company’s products have been sold in several locations across Europe and indeed the world. This multinational experience is bound to be invaluable in its UK expansion plans. Moreover, the company has managed to create a strong strategic product differentiation strategy that has seen the company receive global acclamation in the production of its products (in reference to the ISO certifications). Considering the company has this strong asset power, research has affirmed that, it is not advisable for such a c ompany to share this knowledge in a new market because it will lose its competitive advantage (Hird 1986, p. 151). In other words, it may be easy for competitors to steal the company’s production formula and use it to run a parallel company to provide the same services as Brimi, thereby jeopardizing its long-term prospects of profitability. In reference to this claim, Van de Ven and Poole (1989) affirm that, â€Å"This risk is especially relevant for international transactions because inter-organizational infrastructures are often poorly developed, likely to change frequently and likely to change across international boundaries† (p. 31). These scholars therefore affirm that, if a company has such high-caliber skills, it is important to safeguard them. Other research studies done by Anderson and Coughlan (1987) also affirm that, if a company has achieved a higher level of product differentiation, it is highly recommended that they safeguard their secret. Since Brimi fal ls in the category of such companies, it is important for the company to safeguard its product differentiation secret, and there is no better way to do so than through a direct export strategy. Moreover, exporting is the most economical way Brimi can venture into the UK market, considering it does not have to make any direct investments to the European nation (Craig and Douglas 2005). Considering Italy and the UK operate within the UE economic block, it becomes very easy for Brimi to export its goods from Italy to the UK because there are no customer barriers (which are normally deemed to be a barrier to direct exporting by increasing the cost of imports) (Agusti 2008, p. 10). The direct export strategy is supported by the comparative advantage theory which acknowledges that, countries can derive a lot of benefits by trading with one another, without any trade restrictions (Maneschi 1998). The theory further states that, it is possible for two countries to gain from one another thro ugh international trade, even though one country maybe less efficient than the other in the production of export goods (Madura 2008, p. 6). In the context of this study, there is an obvious difference in the production of Mozarella in Italy and the UK because Italy already has a well established infrastructure for the production of such a product. However, the UK does not have this advantage. Nonetheless, the comparative advantage theory identifies that, both countries can easily benefit from one another through direct exports (Samli 2001). Since the comparative advantage theory proposes that, countries can effectively gain from one another through direct exports, it however also notes that, barriers to trade such as trade costs (like custom duties, heavy taxation and the likes) can easily erode the benefits derived from foreign direct investments (Daly 2010, p. 355). However, factoring the nature of the trading infrastructure between Italy and the UK, there are no trade barriers, a nd therefore both countries can sufficiently enjoy the benefits of free trade.In this regard, only marketing costs will be realized with the direct export strategy. However, the practicality of this strategy involves the input of four parties in the supply chain system: exporters, importers, transport agents and the government (Doole 2008). There are two types of export strategies: direct and indirect exports. However, for Brimi company, the best strategy to use will be the direct exports strategy because the company’s expansion into the UK market is primarily motivated by its international expansion strategy, aimed at conquering new markets, considering the limited expansion opportunities characteristic of its local Italian market (as mentioned in earlier sections of this study, the Italian market is flooded by substitute products which have been developed by replicating Brimi’s strategy, therefore offering very minimal opportunities for growth). With such slim expans ion opportunities, it is prudent for the company to capitalize on its economies of scale, from Italy and then export the produce to its new markets. This strategy will give the company a strong sense of control over its distribution strategy and therefore the operations or supply of its products will be firmly within its control. Through this strategy, the UK market will be regarded as an extension of existing Brimi markets. Since the UK and Italy are part of the European Union economic block, it becomes feasible to produce goods in large quantities because protectionist policies cannot be introduced because of the liberalization of the UK market and its free trade policies. The export strategy is applicable to Brimi’s case because it poses a trade advantage (after factoring the benefits of currency valuation between the Euro and the pound). Considering there is a significant decline of the Euro (in value), Brimi is bound to increase its profitability because it will be paid in pounds, while its expenses will be quantified in Euros. It would however be an unwise decision to adopt another foreign market entry strategy, like foreign direct investments, because this would mean the company has to set up new investments in the host nation (to be incurred in pounds), thereby significantly increasing the costs of investments or new operations. The strategy of directly exporting goods to the host country will be a feasible idea because Brimi will have control over the entire operations of the expansion strategy (from the selection of company representatives to the selection of new foreign markets). In this manner, they can easily retract from the UK market if their products fail, simply by decreasing the production of the products from the original market (Italy). In this regard, the company will not suffer heavy financial losses (when compared to a case where the company set up a new plant in UK for the manufacture of its products). The foreign direct investme nt strategy will also be useful in obtaining feedback from the new customers because the strategy will be primarily based on sales and marketing, which is a good contact point between the company and the consumers. Moreover, since the company has endured periods where its food processing formula was stolen by rival companies in Italy, it may be easy for the company to protect its trademark and patents if it engages in direct exportation because it is easy for the company to have control over these intangible properties. Also, since the direct export strategy will be primarily based on a marketing strategy, it will be easier for the company to make more profits because a lot of emphasis will be based on sales, which dictate the company’s revenues, hence increased profitability. International Marketing Mix Strategy When launching a new product in a foreign market, it is often a common company dilemma, if to retain its home market international mix or alter the market mix strate gy (Learn Marketing 2010). Researchers have often proposed that, for a company to develop a successful marketing mix strategy, it ought to factor the cultural make up of the host population; the target consumer behavior; purchasing power and the likes (Ghauri and Cateora 2005). This fact is reinforced by previous assertions made by other scholars, proposing that a company is bound to sell more products if it factors the dynamics of the target market. Often, global companies have adopted the â€Å"think global act local strategy† but for Brimi, this study proposes a â€Å"think global act global strategy† (Keegan and Green 2005). This strategy is motivated by the fact that, Europe is quickly becoming one social block, emanating from the formation of the European Union block, and therefore there is bound to be no significant differences in consumer tastes and preferences between Italy and UK. Though there may be some substantial differences in consumer spending habits an d dietary patterns, tailoring Brimi’s products to suit the local UK market is not bound to add much value to the company’s products, but it definitely increases the costs of production, thereby reducing the company’s profit levels. Redesigning the product is therefore bound to weaken the global brand. There are companies which have over the years adopted a global strategy over almost all their target markets and have successfully achieved their desired objectives (and still enjoy good sales). Such brands include Coca Cola, MTV, Nike (and the likes), and they share appalling similarities with Brimi’s Mozzarella brand because the company’s brand has received global commendation regarding its quality and value content (as evidenced by the ISO certifications). Changing the product’s design or make-up for the UK market is therefore likely to weaken this product strength, and equally likely to affect the strength of the brand’s product diff erentiation strategy. Moreover, the nature of today’s global market is that, consumers are increasingly adapting to a common culture inspired by the internet, globalization, television (and the likes) and therefore, the gap between consumers’ tastes and preferences among various nations (and more so, Italy and UK) are increasingly narrowing. The launch of Brimi’s products in the UK market will therefore be aimed at targeting the same type of consumers as those evidenced in Italy. Since this target market selection is in effect, it would be fruitless trying to change the company’s product components to suit the local UK market. From the above analyses, this study proposes that, Brimi should adopt a standardized international marketing mix strategy because the Mozarella brand already commands a strong brand following across Europe. Modifying the product would act against the company’s interest especially if it intends to conquer new markets. However, the product differentiation strategy is most preferable because the launch of Brimi’s products will be undertaken through a direct export strategy. This fact implies that, products will be manufactured in one location and distributed to several others. The standardization strategy will therefore be complementary to this strategy because it is easy to standardize a product if it is produced in one location as opposed to if it is produced in several locations (Transtutors 2011, p. 1). Promotion Though the international marketing mix to be adopted by Brimi will be a standardized marketing mix, the promotional strategy to be adopted will not be of a standardized nature. An adapted promotional strategy will be preferable for Brimi because of the differences in language between the UK and Italian markets. Italians speaks Italian while UK consumers speak English. Promotional materials for UK consumers will therefore be designed using English language. The common mediums of product promotion will be television and online media. The two communication mediums have a strong penetration in the UK, with television and online communications having a penetration rate of more than 90% (Ghauri and Cateora 2005). Pricing Determining a pricing strategy for a foreign market is not a simple thing. Several factors such as fixed costs, variable costs, competition, company objectives, positioning strategies and willingness of target group to pay for the desired price have to be factored in the pricing strategy. Brimi’s pricing strategy should however be similar to its pricing strategy in Italy, except for a substantial increment in product pricing, emanating from the transport and distribution costs associated with availing its products in the UK market. Place Brimi’s place strategy will be designed to cater for the needs of the distribution and sales of the company’s products (Obringer 2011). Brimi’s place strategy will be a dual strategy where it s products will be availed in every high-end restaurant or any market deemed viable for the company’s products. The second strategy will be centered on creating a demand for the product because it was not available in the UK market. This strategy will however need to be implemented with the assistance of strategic partnerships with existing restaurants. The latter strategy will ensure the company increases its profit margins because it allows for a high price strategy. Since Brimi’s products are of high quality, they will be majorly availed in high-end restaurants to preserve its image. Product With regards to the product strategies of the marketing mix, Brimi should maintain all aspects of its product’s strategy, such as, quality, design, features and branding; like that evidenced in its Italian market. In this manner, it will be able to remain authentic to its brand differentiation qualities, so that, it does not weaken its brand in any manner (Learn Marketing 2011). These factors withstanding, the Brimi product brand will be aimed at high-end UK consumers, and the core benefit will be exemplary product quality. The brand will be positioned in the high-end market by offering quality products to the UK consumers and its main differentiating factor will be the high product quality and exemplary exotic taste (when compared to competitor products). Information to be Availed There is supposed to be more information to be availed in the formulation of a comprehensive marketing plan, based on Dunning’s (cited Letto-Gillies 2005) assertion that, the international entry strategy for a foreign firm ought to be based on its ownership advantages, location advantages and international advantages. Though some of these elements have already been discussed in this study, it is however difficult to determine how these elements interact with one another for Brimi (in the formulation of an international market entry strategy). It is very important t o determine the relationship between these elements because it is not only enough to analyze these elements in isolation because an interaction of these elements may possibly expose a different motivational factor of the company’s international marketing strategy. For instance, research studies have established that, companies which have a low level of firm ownership, are bound to refrain from adopting any international expansionary plans or undertake low-risk market entry strategies, such as, direct exports (which has been identified as the preferable market strategy for Brim) (Czinkota 2007, p. 300). Nonetheless, these companies are known to be highly attracted to lucrative markets, but often they adopt the joint venture or licensing strategies (Rialp 2006). From this analysis, we see that, it is very important to understand a firms’ ownership and location advantages because collectively, these factors are bound to affect a firm’s behavior and more so, its int ernational market entry strategy. The relationship among the three elements described above should therefore be further studied to develop the best international market strategy for Brimi. More information should also be sought in determining Brimi’s financial capabilities and its resource base to determine its capability of undertaking other market entry strategies like acquiring an existing food processing firm in the UK as a market entry strategy (Mà ¼hlbacher 2006). The direct export strategy has been chosen because it poses the lowest risk in international market ventures, while providing the highest returns (but such a strategy has been chosen under the assumption that, Brimi lacks adequate resources to undertake a riskier strategy). Another factor of an almost similar magnitude is Brimi’s desire to control its foreign market activities because the direct export strategy has been chosen under the assumption that, it would be more beneficial for the company to ad opt an international market strategy that gives the company immense control over its foreign operations. Conclusion and Recommendations This study recommends a direct export strategy to be adopted by Brimi because the company enjoys a strong brand following of its core brands in most of its primary markets. Moreover, the company has a strong brand differentiation strategy which should be safeguarded at all levels of the production process. The best way to protect the company’s brand secret is to adopt a direct export strategy because the risk of company secrets in producing the best Mozarella will be safeguarded in this manner. This strategy is complemented by the minimal distance in geographical distance between Italy and UK, which can be further decreased by technological input. In this regard, it is possible to avail fresh produce to the UK market, thereby preserving the product’s taste. This study also acknowledges that, the direct export strategy will be of high b enefit to Brimi because Italy and the UK are part of the European Union economic block and therefore, there is no possibility of the company incurring import or export tariffs which will further erode their profit margins. This economic union greatly complements the direct export strategy. With regards to the company’s international mix strategy, the product, place, and pricing strategies will significantly resemble the original marketing mix strategy used in Italy, but the promotional strategy will be different, considering the language differences between Italy and the UK. These international marketing strategies pose the best prospects for Brimi to succeed in the UK market. References Agarwal, S. (1992) Choice of Foreign Market entry mode: Impact of Ownership location and internationalization factors. Journal of International Business Studies, 4(1), 1-27. Agusti, F. (2008) International Business Law and Its Environment. London, Cengage Learning. Anderson, E., Coughlan, A. (1987) International Market Entry and Expansion via Independent or Integrated channels of Distribution. Journal of Marketing, 51(1), 71-82. Associazione Italiana di Sociologia. (2010) Issues and Trends in Italian Sociology. Rome, ScriptaWeb. Blythe, J. (2008) Consumer Behavior. London, Cengage Learning. Brimi. (2010) The History of BRIMI. Web. Craig, C., Douglas, S. (2005) International Marketing Research. London, John Wiley and Sons Ltd. Czinkota, M. (2007) International Marketing. London, Cengage Learning. Daly, H. (2010) Ecological Economics: Principles and Applications. New York, Island Press. DIANE Publishing Company. (1994) Basic Guide to Exporting. New York, DIANE Publishing. Doole, I. (2008) International Marketing Strategy: Analysis, Development and  Implementation. London, Cengage Learning. Dvořà ¡k, T. (2005) European Union Enlargement and Equity Markets In Accession  Countries, Issues 2005-2182. London, International Monetary Fund. Evans, J. (1999) Rationality and Reasoning. New York, Psychology Press. Ghauri, P., Cateora, P. (2005) International Marketing. London, McGraw Hill. Great Britain: Department for Environment, Food and Rural Affairs. (2011) Climate  Resilient Infrastructure: Preparing Infrastructure for a Changing Climate. London, The Stationery Office. Hassan, S. (1994) Globalization of Consumer Markets: Structures and Strategies. London, Routledge. Havard, T. (2002) Investment Property Valuation Today. London, Elsevier. Heyer, J. (2002) Group Behaviour and Development: Is the Market Destroying  Cooperation? Oxford, Oxford University Press. Hird, M. (1986) International Marketing: Strategy and Management. London, Taylor Francis. Hollensen, S. (2010) Global Marketing: A Decision-Orientated Approach. New York, Prentice Hall. Keegan, W., Green, M. (2005) Global Marketing (International Edition). London, Prentice Hall. Kensett, R. (1990) Changing Scene of Health Care and Technology: Proceedings of the  11th International Congress of Hospital Engineering, June 1990. London, UK: Taylor Francis. Learn Marketing. (2010) The International Marketing Mix. Web. Learn Marketing. (2011) Product Strategies. Web. Letto-Gillies, G. (2005) Transnational Corporations and International Production:  Concepts, Theories, and Effects. London, Edward Elgar Publishing. Madura, J. (2008) International Financial Management. London, Cengage Learning. Maneschi, A. (1998) Comparative Advantage in International Trade: A Historical  Perspective. London, Edward Elgar Publishing. McCullough, F. (2003) The Best American Recipes 2003-2004: The Year’s Top Picks  from Books, Magazines, Newspapers, and the Internet. New York, Houghton Mifflin Harcourt. McKernan, M. (2005) Northern Ireland Yearbook 2005: A Comprehensive Reference  Guide to the Political, Economic and Social Life of Northern Ireland. London, The Stationery Office. McNair, B. (2009) News and Journalism in the UK. London, Taylor Francis. Mooij, M. (2010) Consumer Behavior and Culture: Consequences for Global Marketing  and Advertising. London, SAGE. Moschandreas, M. (2000) Business Economics. London, Cengage Learning. Mà ¼hlbacher, H. (2006) International Marketing: A Global Perspective. London, Cengage Learning. Obringer, L. (2011) Place Strategy. Web. Panke, D. (2010) Small States in the European Union: Coping With Structure. London, Ashgate Publishing, Ltd. Rapoport, A. (1989) Decision Theory and Decision Behaviour: Normative and  Descriptive Approaches. New York, Springer. Rialp, A. (2006) International Marketing Research: Opportunities and Challenges in the  21st Century. New York, Emerald Group Publishing. Samli, C. (2001) Empowering the American Consumer: Corporate Responsiveness and  Market Profitability. New York, Greenwood Publishing Group. Transtutors. (2011) Product Standardization. Web. Tribe, J. (2005) The Economics Of Recreation, Leisure Tourism. London, Butterworth-Heinemann. Van de Ven, A., Poole, M. (198 9) Paradoxical Requirements for a Theory of  Organizational Change. Cambridge, Ballinger. This essay on International Marketing Strategy was written and submitted by user Flynn Barrett to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Friday, March 20, 2020

Creatine in NCAA Baseball essays

Creatine in NCAA Baseball essays Mark McGwire uses it. Sammy Sosa uses it. The Atlanta Braves have tubs of it in their locker room. Then why does Scott Carnahan, Linfield Colleges varsity baseball coach and coach of the 1994 U.S.A. Olympic baseball team emphasize, I will not participate in distributing it to any of my players? It is Creatine and it has become a health concern among most NCAA baseball coaches in Oregon. Creatine is a substance that is naturally produced in every human being. Every adult has around 130 grams of Creatine in their body. It allows us to run fast, lift hard, and react quickly. These are all the essentials of NCAA baseball. In recent years, Creatine had been developed as a food supplement to enhance muscle performance. So why wouldnt NCAA baseball coaches in Oregon distribute the food supplement known as Creatine to their athletes? Yes, it is expensive at $49.99 for 100 grams of powder. But, many coaches in the National Collegiate Athletic Association (an association that regulates many intercollegiate sports) are more concerned about the safety of the player. There are six NCAA baseball teams in Oregon. These teams work hard every year to accomplish a winning season, a conference title, or a national championship. Players at Linfield, George Fox, Willamette, Oregon State, Pacific, and University of Portland face the pressure to win every season. Linfield College pitcher, Geoff Phillips describes the pressure as, relentless. There is always pressure to work hard in the weight room and train at 100%. Most of the pressure comes from the competition we face and our personal desire to win, said Phillips. To compete at their highest level, ball players have to find time to bulk up. Weight lifting has always been a part of college baseball. After all, modern athletes develop their strength and endurance in the weight room. But, where once players spent 3-5 hours a week in the weig...

Wednesday, March 4, 2020

All-purpose Corpus

All-purpose Corpus All-purpose Corpus All-purpose Corpus By Maeve Maddox Corpus is just one of thousands of everyday Latin words that have not only outlived their original speakers, but have replicated in English like amoebas. Latin corpus means â€Å"body.† It entered Old French as cors and passed from there into Middle English. From then on the spelling and pronunciation fluctuated until the various spellings and pronunciations took on meanings other than just plain â€Å"body.† Corpus and its plural corpora proliferate in medical terminology, giving such labels as corpus callosum and corpora striata, which name structures in the brain. Apart from learned uses, the word corpus has spawned several words that everyone is familiar with and a few that occur in literature. I’m going to look at seven of these words. 1. corpus [kohr-puhs] First there’s the word corpus itself. Although no longer used to refer to a living body, corpus still means â€Å"body† in a figurative sense. A corpus is a body of literature, a body of information, or an author’s body of works. In this sense, corpus means â€Å"collection.† There’s a subcategory of linguistics called corpus linguistics that gathers and studies collections of speech and text gathered from non-literary, non-academic sources. An example of the linguistic corpora studied is the Corpus of Contemporary American English (COCA), an online collection of 450 million words gathered from U.S. sources, 1990-2012. 2. corpse [kohrps] Once the word for a living body, the noun corpse now means only a dead one. When it comes to choosing words for their emotional effect on the reader, corpse is probably one of the creepiest words in English. 3. corporation [kohr-puh-rey-shuhn] In 1534 a corporation was â€Å"a number of persons united, or regarded as united, in one body.† In 1611 a corporation was â€Å"a body of people legally authorized to act as a single person.† Eighteenth-century jokers called their abdomens â€Å"corporations.† I love this OED citation from Thomas Smolett (1721-1771): â€Å"Sirrah! my corporation is made up of good wholesome English fat.† In modern U.S. law, a corporation is an organization formed with state governmental approval to act as an artificial person to carry on business (or other activities), which can sue or be sued, and (unless it is non-profit) can issue shares of stock to raise funds with which to start a business or increase its capital. 4. corps [kohr] This incarnation of Latin corpus came into English a second time, again from French, this time in the expression corps d’armà ©e, literally â€Å"body of the army.† The term reflected a new way of using the army by breaking it down into smaller, more mobile tactical units. Such a unit was a corps. The word came to mean any body or company of persons associated in a common organization. In the current U.S. Army, a corps is a large unit made up of from two to five divisions. A division is made up of from 10,000 to 18,000 soldiers. Corps is also used in the name of one of the branches of the U.S. military, the Marine Corps, and government employees who serve abroad in U.S. embassies are members of the â€Å"diplomatic corps.† Corps is a popular name choice for civilian organizations that wish to suggest that their work and purpose have a military-like focus: Job Corps, Peace Corps, Mom Corps. The expression esprit de corps is used to describe the sense of enthusiasm, loyalty and devotion to a group that characterizes an organization like the Marine Corps. 5. corpulent [kohr-pyuh-luhnt] The adjective corpulent means â€Å"large, bulky, fleshy, fat.† A corpulent person has a lot of body. 6. corporeal [kohr-pohr-ee-uhl] The adjective corporeal is used to describe anything that has substance. A living person is said to be corporeal; a ghost is incorporeal. There’s a legal term, incorporeal rights, that refers to property that cannot be seen or touched, but may be owned and inherited, like copyrights, trademarks, and patents. 7. corpuscle [kohr-puh-suhl] The noun corpuscle is probably most familiar in the context of biology class. Corpuscles: Minute rounded or discoidal bodies constituting a large part of the blood.† The word comes from Latin corpusculum, â€Å"little body.† In English it can also mean â€Å"any minute body (usually of microscopic size), forming a more or less distinct part of the organism.† 8. corposant [kohr-puh-sant] This one isn’t so familiar an offspring of corpus, but it’s interesting so I’m including it. You may have heard of something called St. Elmo’s Fire. It’s a light-producing weather phenomenon. In the days of sailing vessels, sailors often saw the light playing eerily about the masts. The common name derives from the patron saint of sailors. The other name, corposant combines Latin corpus sanctum, â€Å"holy body† or â€Å"saint’s body.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowItalicizing Foreign Words10 Varieties of Syntax to Improve Your Writing

Sunday, February 16, 2020

Policy-Making in the Federal System Research Paper

Policy-Making in the Federal System - Research Paper Example Obamacare is a good policy it raises federalism issues in various ways. The mandate of the federal government was the power-sharing notion. This means the s that the states each can set the rules of its governance rather than be forced into rules that do not apply to them at the local level. However, Obamacare has been seen by local heads as coercing all the states to follow is strict rules this is deemed unconditional. Furthermore, the federal dollars was used as an incentive to coax governors to go along with the policy. Governors feel like they have to embrace the policy or destroy their indemnity markets. Obamacare sure has a lot of pros than cons but either way it is conflicting. The pros of Obamacare are that it gives more time for young adults since they are allowed to be under their parents care until they reach 26b years old. Obamacare does not prejudice people based on health status thus nobody is denied coverage. Furthermore, the policy does not terminate you when you fall sick. Obamacare is an equal insurance and not discriminatory on gender. The best part is that more people are insured because the policy insists that large companies must insure their staff. Moreover, Obamacare has set rules regarding insurance companies from hiking their rates. And finally, this policy gives the insured rights to have the quick appeal of insurance company decisions while covering millions of people. The cons to this policy are that Obamacare insist on covering even sick people and this means high costs for everybody covered. Moreover, the money needed to cover the millions of people come from taxes, this means that taxes must be hiked. Many people have had to change their policy or had them canceled by their respective companies. This is because they did not meet the policy’s ten essential health benefits.